All work
Retail & E-commerce2026In progress

Follow-Up Engine

Automated re-engagement for leads and past customers — instant response, timed follow-ups, and review requests after service.

The challenge

Leads that arrive on a Friday afternoon go cold by Monday because there's no system watching them.

AutomationSMSReviews

What we did

  1. 01

    Built a status-driven pipeline with defined stages rather than one-off sends

  2. 02

    Added reply and opt-out detection so sequences stop when they should

  3. 03

    Logged everything to a shared sheet the whole team can read at a glance